Schüco obtains Joachim Löw as an ambassador for its new end customer campaign. The campaign will be shown from June on far-reaching broadcasting stations and will aim to strengthen the brand globally and consistently increase awareness. The collaboration with Joachim Löw will run until the end of 2020.
旭格执行合伙人兼执行总裁安德烈亚斯•恩格尔哈特（Andreas Engelhardt）对于此次合作深表荣幸：“众所周知，勒夫凭借不断地激励自己以及其团队获得了多项卓越的成就。他具备极佳的专业素养和高度专注力，敢于承担责任，并拥有良好的个人信誉，以及坚忍不拔的精神，或许这也是他备受欢迎的原因所在。勒夫身上所体现的优秀个人品质完美契合了旭格一贯秉持的高品质设计理念，及追求精致生活的精神。所以，我们十分期待与他的首次合作。”
Andreas Engelhardt, Managing Partner of Schüco International KG, is delighted with the deal. “Joachim Löw motivates his team and himself to achieve top performance. He is always professional and focused. He takes on responsibility and stands for credibility and continuity. These are all values which fit in perfectly with Schüco and for which he is valued by many people the world over. I look forward to working with him.”
在访问位于比勒菲尔德的旭格总部期间，勒夫称赞旭格是一家领先的技术创新型企业，具有极佳的现代感又不失稳重务实的一面，并且还拥有着卓越的品牌价值。他对旭格应用广泛的高品质解决方案留下了深刻的印象，旭格高品质的解决方案为用户实现了舒适、安全、宁静的精致生活。勒夫表示他非常期待未来三年与旭格的紧密合作。
During his visit to Bielefeld, Joachim Löw described Schüco as a technically innovative, modern yet down-to-earth company with clear values. He is particularly impressed bythe wide range of comfort solutions that make living and working more pleasant. He is really looking forward to three exciting years working with Schüco.
茧居代表着一种“宅”文化兴起的社会趋势。退隐到私人空间，避免被人注意的可能性变得日益重要。基于这一认识，旭格通过其影响深远的品牌活动讲述一系列令人愉悦的故事，将不同场景中的勒夫展现给大众。此次活动的意图在于充分体现旭格产品的诸多优点，比如舒适性、安全性、设计感和节能变得更加切实可见，并在“家”这个庇护所中以轻松的方式展现出来。尤阿希姆·勒夫表示：“对我而言，家是一个可以彻底放松的地方。在这里我可以轻松自在地和我的朋友或者家人在一起，做最真实的自己。”
Cocooning is the trend of spending more and more time at home. Retreating to the private sphere where you are unobserved is therefore increasing in importance. Based on this, Schüco uses its new far-reaching campaign to tell entertaining stories, showcasing Joachim Löw in different environments. The intention here is to make the merits of Schüco products – such as comfort, security, design and energy efficiency – tangible and show them in a lighthearted way in the sanctuary of the home. Joachim Löw says, “For me, home is pure relaxation. It is where I spend time with friends and family and can be myself.”
旭格品牌活动的短片将通过上海五星体育频道和北京电视台体育频道，在 2018 年世界杯期间播出。此外，上海虹桥和浦东机场以及北京机场的 LCD 屏幕，也将展示尤阿希姆·勒夫俯瞰黄浦江畔魔幻美景的独家海报。
The campagne film will be presented on Shanghai Great Sports and Beijing BTV Sports during 2018 World Cup.In addition, the exclusive key visual with Joachim Löw overlooking the magic scene along Shanghai Huangpu River will be shown on LCD screen of Shanghai Hongqiao and Pudong Airport as well as Beijing Airport.
